I’m a brand marketer with 8+ years of experience leading strategy, campaigns, and creator programs for growing health + wellness brands- from Tone It Up to Spring Fertility, partnering with leaders in the space like SoulCycle, Headspace, Dear Media, and more.

I've spent my career driving app sign ups, converting people on high-value services, and building local community-forward programs that drive scale.

Pennington & Co. is where that experience becomes available to you — whether you need a creator program built to earn trust and drive sales, or a steady hand guiding your marketing while you scale. The goal is always the same: fewer one-time purchasers, more repeat customers + a community that does your marketing for you.