The Challenge
Spring Fertility had no influencer or creator strategy in place — no vetting process, no partnership framework, no way to systematically build the kind of word-of-mouth trust that matters so much in fertility care.

The Approach

• Built a vetting framework to identify and onboard the right creators for a sensitive, high-trust category

• Grew a roster of 100+ creators, many of whom became patients themselves — coming in for consults, cycling, or sharing their own Spring journeys

• Designed and launched multi-city events to activate the creator community in person and deepen brand relationships

• Established brand partnership guidelines to keep collaborations authentic and on-brand for a clinical + emotional category

The Results

• Grew the influencer roster from zero to 100+ engaged creators

• Created new lead source for patient leads and inquiries tied directly to creator partnerships

• Turned creators into genuine advocates — many became patients themselves, blurring the line between marketing and community