Spring Fertility x SotoMethod: Soto for Your Fertility Journey

The Challenge
Patients going through IVF or egg freezing often feel like they have to put their fitness routine on pause out of fear of doing something unsafe during a cycle. Spring Fertility wanted to give patients a way to stay active safely, rather than stepping away from movement altogether during treatment.

The Approach

• Partnered with SotoMethod to build a co-branded workout program tailored to the fertility treatment timeline

• Designed content specifically for the pre-retrieval and post-retrieval phases of a cycle

• Had all workouts medically reviewed and verified by a doctor, so patients could stay active with confidence instead of stopping altogether

• Positioned the program as part of the broader patient experience, not just a marketing tie-in

The Results

• Launched a first-of-its-kind, doctor-verified fitness program built specifically for the fertility treatment cycle

• Gave patients a safe way to stay active throughout treatment instead of pausing their routines out of fear

• Gifted free and discounted memberships to patients as part of patient onboarding experience

• Reinforced Spring's positioning as a clinic that supports the whole patient experience - mentally, physically, and clinically