The Challenge
IVF and fertility treatment are as emotionally taxing as they are physically demanding, yet most fertility clinics offer little structured support for the mental and emotional side of care. Spring wanted to bring real, accessible mental wellness support directly into the patient experience — not just as a nice-to-have, but as an integrated part of treatment.

The Approach

• Built a co-branded partnership with Headspace, spanning content, product, and patient experience

• Developed a co-branded content series designed specifically for patients navigating fertility treatment

• Created custom content for key treatment moments — including meditations designed specifically for the period before egg retrieval

• Integrated Headspace content directly into the Spring patient app, embedding mindfulness support into the clinical journey itself

• Extended free access to the content for both Spring patients and the broader Headspace user base

• Led go-to-market efforts including a launch event, press release, and newsletter rollout

The Results

• Launched in 2024, giving IVF patients direct access to mental wellness support at the moments they need it most

• Extended Spring's brand reach to Headspace's broader audience through shared content and press coverage

• Positioned Spring as a clinic that treats the whole patient — not just the clinical protocol