The Challenge
Faceup Aesthetics was run by a solo founder with no consistent content strategy or marketing systems in place — everything was ad hoc, making it hard to build brand equity or scale beyond word-of-mouth.

The Approach

• Worked directly with the founder to build out content pillars and a regular posting cadence, with all content shot by the founder herself

• Helped expand and refine service offerings

• Streamlined website to make patient bookings easier and more direct

• Built a newsletter program to keep clients engaged between visits

• Kicked off local business partnerships and event planning to build brand equity in the Truckee community

• Supported the launch of a second studio location, including strategy to fill bookings out of the gate

The Results

• Took the business from ad hoc to a repeatable content and booking system

• Built the marketing infrastructure (newsletter, streamlined booking, content cadence) needed to support sustainable growth

• Successfully supported the launch and booking fill of a second studio location

• Laid the groundwork for ongoing brand equity through local business partnerships and events