Tahoe Sailing Charters: A Tiered Marketing Plan to Reverse a Summer Booking Dip

The Challenge
Tahoe Sailing Charters, a local Lake Tahoe business, saw bookings dip in summer 2025 and needed new ways to market that fit their actual budget reality — not a one-size-fits-all plan.

The Approach
Built a three-tiered marketing plan, structured by investment level so the business could choose how far to go:

• Tier 1 (Grassroots): Local relationship-building, including partnerships with concierges at nearby hotels to drive referral bookings

• Tier 2 (Content & Retention): A content and email program to build an ongoing relationship with past and prospective guests

• Tier 3 (Growth Investment): Influencer partnerships plus increased investment in SEO/AEO to capture more discovery-stage demand

The Results
Handed off a complete, ready-to-execute plan giving the business a clear path to grow bookings at whatever investment level made sense for them — from no-cost local relationship building to a full content, email, and influencer strategy.